Fire Starter Brands LLC
innovative tourism marketing


Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

4 Proven Ways to Stay In Touch

Market research shows that the tour & travel marketplace is overwhelmingly reliant on personal relationships. Whether you're new to the business or a seasoned veteran, you need to find ways to connect with your prospects and stay at the top of mind year-round to generate new sales and retain existing clients. 

To this end, I've come up with three easy ways that you can keep in touch with clients without killing your budget or being intrusive.

Read More
Stephen Ekstrom
4 Tips to Overcome the Drop in International Visitation

The Global Business Travel Association predicts that the drop-off in tourism will likely result in 4.3 million fewer visitors this year, which adds up to a staggering loss of $7.4 billion in revenue for the US. (full article)

This isn't the first time those in the US experienced such a dramatic and sudden shift in visitation. Immediately following the events of 9/11, we saw an abrupt and substantial decline in tourists coming to the US from abroad.

Here are a four things I learned from the efforts we put in place to help NYC recover it's tourism market.

Read More