Fire Starter Brands LLC
innovative tourism marketing


Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

7 Tricks For Better Managing Your Time

I was busy.

Between work, my family, trying to keep fit, and squeezing in a little relaxation, there never seemed to be enough hours in the day to get things done. I’d get to the office at 7am, wouldn’t leave until 6pm, ate lunch while processing email, and rushed home so my family had at least a small chance to remember who I was.

That was life until I got serious about managing my time more effectively. Here’s what I’ve learned.

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3 Things You Can Learn Right Now!

In 2015, Doreetha Daniels received her associate degree in social sciences from College of the Canyons, in Santa Clarita, California. But Daniels wasn’t a typical student: She was 99 years old. In the college press release about her graduation, Daniels indicated that she wanted to get her degree simply to better herself; her six years of school during that pursuit were a testament to her will, determination, and commitment to learning.
Here are three things you can do to keep learning… for free!

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Five Mistakes That Waste Your Money!

There's no prize for being the most wasteful with money. For many companies, the margin between profitability and just getting by is as simple as managing waste.

Spending wisely is key to wasting less. Making sure each marketing dollar is producing the desired result will help you manage great returns. Are your marketing dollars working for you?

We put together a list of the top five areas where you might be burning your marketing dollars.

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The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

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