Fire Starter Brands LLC
innovative tourism marketing

Blog

Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

Five Mistakes That Waste Your Money!

There's no prize for being the most wasteful with money. For many companies, the margin between profitability and just getting by is as simple as managing waste.

Spending wisely is key to wasting less. Making sure each marketing dollar is producing the desired result will help you manage great returns. Are your marketing dollars working for you?

We put together a list of the top five areas where you might be burning your marketing dollars.

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The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

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Four Simple Ways To Show You Really Care About Your Clients

Most people use the month of February to prove their love and devotion to their other half, but smart businesses know that there is another important group to remember when Cupid comes calling: their clients! In this age of digital innovation, it’s more important than ever to show your customer that you truly care about them. You might have the most efficient experience in your industry, but if your clients don’t feel like you care, they won’t stay loyal to you.

In a time where we are focusing so much on “hard skills” like typing efficiently and organization, it’s easy to push aside the “soft skills.” But those skills, like compassion, the ability to listen, and etiquette are just as important, if not more so, when it comes to having a loyal and dedicated customer base.

Let’s go over a few ways that you can show your supporters that you really care:

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Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…

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