Fire Starter Brands LLC
innovative tourism marketing


Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

Prediction: 5 Travel Industry Trends to Watch For in 2018

2017 is nearly done. It's time to take a look at what we can expect to see in 2018 that will impact visitors and change how we do business: For instance, in my conversations and work within the travel industry worldwide, I've noticed that faces keep getting younger, regardless of the business type or buyer/seller side of the table.

While it's no secret that those millennials have crept into the workforce - the US Census now reports that they are the largest living group. Preparing them for leadership is a challenge many organizations will face in 2018. A recent report by Bersin for Deloitte predicted that more than three million company leaders, would retire in 2017, leaving space for younger professionals and those with upward goals to take the reigns. 

Here are four more trends that you can expect to see in 2018...

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Are You A Creepy Salesperson?

They are out there and you might be one of them... Creepers. 

There is an unending stream of shocking and creepy prospecting techniques that I continue to see every day. If this article can help just a few of those sketchy cold callers improve their skills, I consider my contribution a win for the industry.

If you ask most people what they think when they hear the word "sales" the results will be, unsurprisingly, harsh. Terms like pushy, sleazy, yuck, difficult and annoying are at the top of the list. Am I surprised when I hear these reactions? No. Are any of those words how I'd describe my own technique? Hell no. Yet, there are still too many salespeople who think the best way to move product is to be manipulative and sketchy. Even when we see how much sales & marketing are changing, many of these bad habits are based on old techniques and it's time for a change. 

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4 Proven Ways to Stay In Touch

Market research shows that the tour & travel marketplace is overwhelmingly reliant on personal relationships. Whether you're new to the business or a seasoned veteran, you need to find ways to connect with your prospects and stay at the top of mind year-round to generate new sales and retain existing clients. 

To this end, I've come up with three easy ways that you can keep in touch with clients without killing your budget or being intrusive.

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Stephen Ekstrom
4 Tips to Overcome the Drop in International Visitation

The Global Business Travel Association predicts that the drop-off in tourism will likely result in 4.3 million fewer visitors this year, which adds up to a staggering loss of $7.4 billion in revenue for the US. (full article)

This isn't the first time those in the US experienced such a dramatic and sudden shift in visitation. Immediately following the events of 9/11, we saw an abrupt and substantial decline in tourists coming to the US from abroad.

Here are a four things I learned from the efforts we put in place to help NYC recover it's tourism market.

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