Top 5 Reasons Why Brochure Distribution is So Effective

Top 5 Reasons Why Brochure Distribution is So Effective

Flyer distribution is one of the oldest methods of marketing used. A lot of companies having been using it since a long time.

Even in this digital age, flyer distribution works effectively. Emails and social media marketing may have become an important part of marketing strategies these days, but that hasn’t driven flyer distribution off the road.

Experts at Fire Starter Brands suggest

5 Words And Phrases That Can Transform Your Work Life

5 Words And Phrases That Can Transform Your Work Life

A Stanford design and engineering professor says making simple changes to the words and phrases we use can empower us to achieve our goals.

Reporting for this story took a different turn from the beginning.

Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed  Professor Bernard Roth, academic director and cofounder of Stanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.

Roth wasn’t being rude or difficult, however. He was making a point to illustrate one of the principles he talks about in his book: how swapping simple words and phrases we are used to saying multiple times a day can reprogram the way we think about and view perceived obstacles that stand in the way of personal success.

“I am prepared to assist (NOT HELP) you in any way I can,” Roth wrote to me.

Predictions: 6 Tourism Trends To Watch In 2019

Predictions: 6 Tourism Trends To Watch In 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

Let’s see what’s Trending…

7 Ways to be Prepared for Anything

7 Ways to be Prepared for Anything

Whether it be a systems failure or, instead, the ever-increasing risk of a cyber-attack, extreme weather, natural disaster or catastrophic health and safety breach, the event of a major incident could severely threaten the operation of your business. Having a plan in place is fundamental to maintaining a level of continuity and ensuring your business can keep running.

Follow Up: The Skill that Pays Off

Follow Up: The Skill that Pays Off

I recently came across some alarming statistic... 

80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 follow-up. 

Source: The Marketing Donut

I’d be a very rich man if I had a dollar for every time someone said, ‘this industry is based on relationships.” Just like a healthy marriage or a great friendship, the spark may be there at the beginning, but it takes time, multiple shared experiences and trust to build a healthy relationship.