Travel South USA Taps Fire Starter Brands
Travel South USA is the official regional marketing organization for the Southern United States, promoting Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia & West Virginia.
When they needed help developing new tour itineraries, building interstate partnerships and reaching new audiences, they called on Fire Starter Brands.
The Quad-State Marketing Meeting included an introduction to group travel education session, inventory development activity, fun brainstorming session to develop new themes, facilitated tour itinerary planning, followed by presentations by participants.
Through this activity, we produced 3-4 new, easy-to-implement itineraries that will be announced at a big product launch luncheon at the upcoming Travel South Marketplace this spring.
Want to plan a similar activity for your region, state, CVB or venue? Call on the experts at Fire Starter Brands.