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The 1 Email That Every Salesperson Must Master

A simple template that can help you close millions of dollars of business deals throughout your career.

In "How to Write a Killer Sales Email," I explained how to use email to start up an email dialogue with a potential customer. This post describes the other end of that sales process--the email you send to close the deal.

A proposal email is different from the formal sales proposal written in response to an official request for proposal. I discuss formal sales proposals in "How to Write an Executive Summary."

A proposal email is a summary of the discussions and dialogues that you've had with a potential customer and a written, explicit statement of the business arrangements you've discussed.

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Stephen Ekstrom