University Talk with Fire Starter Brands
This past weekend, Fire Starter Brands' founder, Stephen Ekstrom took some time to talk with an elite group of marketing students from Indiana University of Pennsylvania.
The talk focused on the role marketing plays in helping new destinations, attractions & other industry suppliers connect with tour operators.
As part of the program, Ekstrom joined with former SYTA President, Bud Geissler of Metro Tours, to talk about the status of the industry before leading the group on a site visit at one of Fire Starter Brands' client venues, now a featured itinerary inclusion by Metro Tours.
In addition to travel industry insight, Ekstrom also passed along resume, networking and interview pointers to the soon-to-be grads.