Failure is an Option...

By Stephen Ekstrom | President, Fire Starter Brands

Marketing, selling and influencing travel is not brain surgery.  The consequences of our decisions could impact the travel experiences of millions of visitors in ways that create incredible family memories or tragic TripAdvisor reviews.

Domino's Pizza recently revealed an ad that celebrates innovation and learning from failure. 

Great marketers are innovators who take risks, learn from their mistakes and build better experiences for the end consumer.

The worst mistake you can make is one you don't learn from.

What's the best mistake you've learned from?