Fire Starter Brands LLC
innovative tourism marketing


Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

Six things tourism businesses should know about their DMO

By William Bakker | 08.11.14

I’ve worked at a destination marketing organization for 11 years, and have spent the last 4 years at Think! where I’ve worked with more than 100 DMOs from all around the world. And a big challenge for every DMO is managing their industry stakeholders. The politics. Proving value and relevancy.

Even if well-intended, I don’t think industry stakeholders truly understand how their actions can impact the efficiency and effectiveness of their DMO.

If you’re a tourism business, this is what you should know about DMOs:

Continue reading