Fire Starter Brands LLC
innovative tourism marketing

Blog

Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

New Year's Resolution - Work Smarter

Are you marketing harder or smarter?

You might be ignoring one of the best tools to help spark new interest.

OUR RECENT BUYER SURVEY reports that DECISION MAKERS are 2.5X more likely to act upon information they receive via postcard or traditional mail.

 

Direct mail remains one of the most effective marketing tools available to travel industry suppliers.  Targeted campaigns can be used to boost your brand recognition, introduce new products or services, deliver major announcements and maintain top of mind status with clients both returning and new.

Fire Starter Brands is the most dynamic independent marketing partner focused exclusively on the tour & travel markets. We’ve built a proprietary network of more than 3,500 tour operators who have opted-in and are actively looking for new things to do, places to visit and suppliers to help them create memorable travel experiences for tens of millions of passengers each year.

We are always looking for new ways to market our tours, so I rely on information from partners like Fire Starter Brands to help me make decisions.
— Louise, Mid-American Coaches

Fire Starter Brands offers two inexpensive opportunities for you to share your message via direct mail with the industry’s top buyers.

Private Postcard/Catalog Mailings

Deliver your marketing collateral to a highly targeted group of tour operators. Sort and filter options include operator volume, membership affiliations, types of customers they serve (adult, student, group, FIT, incentive, etc.), the operators’ top destinations, areas of trip origin, passenger volume and much more.

Fire Starter Brands’ simple pricing includes high quality printing, first class postage, mail house fees, delivery to operators selected from our proprietary network and a copy of the postal audit for your records.

Click here to learn more about private label mailing options through Fire Starter Brands. 

Quarterly Direct Mail Program

This is the industry’s most cost effective method to deliver information about your product to the highest volume operators in North America. Fire Starter Brands would include your 8.5x11” insert in our quarterly mailing to the 700 highest volume operators in North America. This program costs as little as $250 per quarter.

 

Perks of participation….

  • What’s Hot List – Fire Starter Brands would highlight your organization in a third party recommendation format on our signature “What’s Hot” list
  • Limited participants – We include no more than 30 participants in each mailing to ensure that operators see relevant content without being overwhelmed
  • Highest volume operators – Operators receiving this packet have been prequalified and represent the highest volume buyers in North America, regardless of their membership affiliations
  • Dynamic Packaging – The quarterly direct mail packet is delivered to operators in a specially designed attractive envelope that encourages operators to take a look at the information you’ve provided inside
  • Tracked engagement rates – Fire Starter Brands has built a call & response component into each mailing that allows us to track engagement rates that are 10x the industry average
  • Low cost to participate – Your cost is just $295 per quarter or as low as $250 per quarter when you sign up for the entire year
  • Free design tips & samples – Participants qualify for complimentary collateral review by our experienced team and will receive a variety of samples to review and aid in their design process.

Click here to learn more about private label mailing options through Fire Starter Brands. 

89% of operators surveyed responded that they are likely to recommend fsb to a travel industry supplier that is looking to reach more operators…  Click here to read more testimonials from operators and from organizations like yours