By Stephen Ekstrom | Fire Starter Brands LLC
Market research shows that the tour & travel marketplace is overwhelmingly reliant on personal relationships. Whether you're new to the business or a seasoned veteran, you need to find ways to connect with your prospects and stay at the top of mind year-round to generate new sales and retain existing clients.
To this end, I've come up with three easy ways that you can keep in touch with clients without killing your budget or being intrusive.
Let's take a look at some of the tips...
Connect With Them on Social Media
Having a presence on social media sites like Facebook, Twitter and Instagram make it easier for clients to relate to you, contact you and for you, to connect with them. You can use these platforms to send birthday greetings, share interesting articles and occasionally comment on their milestone posts, giving you plenty to talk about on your next call or meeting.
At some point, we've all been the new person who's terrified every time the phone rings. Industry pros know that a simple phone call can go a long way and there's no excuse not to reach out and check in on clients. You don't need to call often or have long chats to say hello and see how the prospect is doing. If you're connected on social media, you should be able to find plenty of things to talk about based on their posts, pictures & their response to yours.
Send a Small Gift
Sending a funny, useful or unique item is a great way to remind customers that they are on your mind and that you care. Keep in mind that the person who books the trip isn't always the person who gets to travel with the group. If they booked tickets to your museum, send a museum calendar. If you run a restaurant, call their local pizza place and send lunch to the operations manager who handles the bookings.
Send Personalized Cards
In a recent post, 5 Free Notes to Wow Your Customers, I shared some examples of simple notes that you can write to your customers anytime to thank them for their business, build rapport and demonstrate a personal touch. With the holidays around the corner, now's the time to order those cards. As soon as they arrive, make it a point to handwrite a note to each of your top clients, even just one a day. When it's time to send the greetings, you'll really impress your top clients by showing that you've taken the time to write something special.