Most people use the month of February to prove their love and devotion to their other half, but smart businesses know that there is another important group to remember when Cupid comes calling: their clients! In this age of digital innovation, it’s more important than ever to show your customer that you truly care about them. You might have the most efficient experience in your industry, but if your clients don’t feel like you care, they won’t stay loyal to you.
In a time where we are focusing so much on “hard skills” like typing efficiently and organization, it’s easy to push aside the “soft skills.” But those skills, like compassion, the ability to listen, and etiquette are just as important, if not more so, when it comes to having a loyal and dedicated customer base.
Let’s go over a few ways that you can show your supporters that you really care:
While you may have thousands of customers (and they tend to blend together), to your customer, they only have one YOU. Your business is likely important to them and they want to feel like they are important to you as well. No one wants to feel like “just another number.”.
So how do you personalize experiences for so many people? Most databases have a room for notes; Use this ability to jot down particular bits of information to recall later. By adding a memory to a future encounter (perhaps referring to an experience or personal information the customers shared another time) shows you care about the person, not just their money.
Treat Them to Something Special
Everyone loves getting something for free! The occasional treat or gift will go a long way in keeping your customers loyal. It’s said that by 2020 (just two years away!) customer experience will overtake price and product. Little trinkets like gift cards or company swag are an easy way to show you’re willing to go the extra mile.
This is also a great way to test new products or services! Think of this as a two-way street; Your client gets free gifts and you get free beta testers!
Loosen Up a Little
Red tape does exist for a reason, as do most rules; However, sometimes it’s all right to bend the rules a little bit to make a client happy. Unfortunately, a customer will eventually have a bad experience, but don’t be disappointed! Instead, make sure your team knows that they have the freedom to attempt and fix the situation for someone who could use a customer service pick-me-up. But also keep in mind to do in minimally; If everyone is special, no one is.
Laughter is the best medicine, right? When speaking to your clients, try not to make every conversation about financials and business. Appropriately timed humor is a powerful tool when building bonds with others. Show your customer your personality a little; Letting your supporters see that you are human and not automated makes them feel like you have a personal relationship together.
Just make sure it IS appropriate—laughing at a small mistake you made is one thing, joking about a large problem that your customer is genuinely upset about is another.
Your clients will appreciate your efforts in understanding who they are what they want. Fire Starter Brands can help you connect better with the people that mean the most to your business.