Fire Starter Brands LLC
innovative tourism marketing

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Fire Starter Brands' blog features original content and thoughtful insight to help travel industry professionals build better products, attract more visitors and increase their efficiency.

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Four Simple Ways To Show You Really Care About Your Clients

Most people use the month of February to prove their love and devotion to their other half, but smart businesses know that there is another important group to remember when Cupid comes calling: their clients! In this age of digital innovation, it’s more important than ever to show your customer that you truly care about them. You might have the most efficient experience in your industry, but if your clients don’t feel like you care, they won’t stay loyal to you.

In a time where we are focusing so much on “hard skills” like typing efficiently and organization, it’s easy to push aside the “soft skills.” But those skills, like compassion, the ability to listen, and etiquette are just as important, if not more so, when it comes to having a loyal and dedicated customer base.

Let’s go over a few ways that you can show your supporters that you really care:

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Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…

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3 Must Have Elements of a Great Tour & Travel Call to Action

What does it take to capture a tour operator's attention?

Throughout the year, we help many destinations, museums, attractions, hotels, tour providers and restaurant companies promote special offers, highlight seasonal offerings and draw attention to new features that may appeal to tour operators.

We've found that there are three critical components your announcement must have if you want to capture the operators' attention and convert their interest into new bookings. Here they are.

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6 Things to Focus on When building your Tourism Network

It’s one of my goals for 2018: share more lessons from my experience here with Fire Starter Brands.

The lesson starts with a simple task… identify the 700 highest volume tour operators in North America and ends with, “I wish we had done this sooner.” It also ends with a super helpful checklist. 

You may nod in agreement when I say that, if you’re like me, your job is significantly easier when all of the information you need is readily available, easy to access and most importantly, accurate....

 

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5 Ways to Make the Most of a Tight Marketing Budget

It's going to happen. At some point your boss is going to look at you and say, "we need to cut the budget." So what are you going to do?

There are plenty of ways to generate interest in your product even if you don't have a lot money at your disposal. If you are dealing with limited marketing dollars, take a look at these 5 ways to make the most of a small marketing budget. 

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