workshops

Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…

This Is The Personality Trait That Most Often Predicts Success

This Is The Personality Trait That Most Often Predicts Success

The only major personality trait that consistently leads to success is…. 

"It's emerging as one of the primary dimensions of successful functioning across the lifespan," Paul Tough writes in "How Children Succeed." "It really goes cradle to grave in terms of how people do." 

Tough says that people who test high in ____ get better grades in school and college, commit fewer crimes, and stay married longer.

3 Things You Can Learn Right Now!

3 Things You Can Learn Right Now!

In 2015, Doreetha Daniels received her associate degree in social sciences from College of the Canyons, in Santa Clarita, California. But Daniels wasn’t a typical student: She was 99 years old. In the college press release about her graduation, Daniels indicated that she wanted to get her degree simply to better herself; her six years of school during that pursuit were a testament to her will, determination, and commitment to learning.
Here are three things you can do to keep learning… for free!

6 Things to Focus on When building your Tourism Network

6 Things to Focus on When building your Tourism Network

This lesson starts with a simple task… identify the 700 highest volume tour operators in North America and ends with, “I wish we had done this sooner.” It also made for a super helpful checklist. 

You may nod in agreement when I say that your job is significantly easier when all of the information you need is readily available, easy to access and most importantly, accurate....

 

3 Ways to Benefit from Strategic Partnerships

3 Ways to Benefit from Strategic Partnerships

It's no secret, strategic partnerships are the key to helping a small and medium sized business succeed in a saturated marketplace. In my work with destination marketers, attractions, restaurants and hoteliers around the world, I make a point of telling each to work on strengthening their local partnerships. Here's why..