training

6 Things to Focus on When building your Tourism Network

6 Things to Focus on When building your Tourism Network

This lesson starts with a simple task… identify the 700 highest volume tour operators in North America and ends with, “I wish we had done this sooner.” It also made for a super helpful checklist. 

You may nod in agreement when I say that your job is significantly easier when all of the information you need is readily available, easy to access and most importantly, accurate....

 

5 Ways to Make the Most of a Tight Marketing Budget

5 Ways to Make the Most of a Tight Marketing Budget

It's going to happen. At some point your boss is going to look at you and say, "we need to cut the budget." So what are you going to do?

There are plenty of ways to generate interest in your product even if you don't have a lot money at your disposal. If you are dealing with limited marketing dollars, take a look at these 5 ways to make the most of a small marketing budget. 

3 Ways to Benefit from Strategic Partnerships

3 Ways to Benefit from Strategic Partnerships

It's no secret, strategic partnerships are the key to helping a small and medium sized business succeed in a saturated marketplace. In my work with destination marketers, attractions, restaurants and hoteliers around the world, I make a point of telling each to work on strengthening their local partnerships. Here's why..

How to be an expert (and Spot One if You're Not)

How to be an expert (and Spot One if You're Not)

Recent long flights have given me some time to think about what makes someone an "expert" in their field?

This question first came to mind when I was invited to speak at a conference for shopping center and destination marketers. I realized that I've become someone that others look to, an expert, when they need more information on the professional travel marketplace.

When did this happen? I didn't study tourism in school, I hate shopping and I never even took a class on destination marketing; in fact, I never knew this field existed when I entered the work place. That all changed for me when I accepted a sales position for a well-recognized restaurant concept that has several locations in areas where tourists love to gather. 

Thinking about how I became a "go-to" person on this topic has made me think about how anyone becomes a person to call when others need help, about how people become experts in their field. It isn't as simple as learning everything there is to know about a topic and printing up business cards. We all know someone who thinks they've learned everything there may be to know about a subject and can't find their way out of a wet paper bag - you have my permission to call these folks "educated idiots."

So... What is an expert?

Prediction: 5 Travel Industry Trends to Watch For in 2018

Prediction: 5 Travel Industry Trends to Watch For in 2018

2017 is nearly done. It's time to take a look at what we can expect to see in 2018 that will impact visitors and change how we do business: For instance, in my conversations and work within the travel industry worldwide, I've noticed that faces keep getting younger, regardless of the business type or buyer/seller side of the table.

While it's no secret that those millennials have crept into the workforce - the US Census now reports that they are the largest living group. Preparing them for leadership is a challenge many organizations will face in 2018. A recent report by Bersin for Deloitte predicted that more than three million company leaders, would retire in 2017, leaving space for younger professionals and those with upward goals to take the reigns. 

Here are four more trends that you can expect to see in 2018...