On Each Sales Mission
Each year we visit ten to twelve of the highest producing markets and meet with the product managers, tour planners and sales teams that are responsible for transporting millions of passengers annually. Traveling with us are suppliers and destination marketers who recognize the value of making those personal connections, building relationships and those who are looking for Fire Starter Brands to help them break through to buyers they've yet to work with.
For organizations that recognize the value of the face-to-face interaction on the buyer's home turf but may be unable to send a representative to join the sales mission, Fire Starter Brands offers an incredibly inexpensive alternative - brochure distribution. At the close of each appointment, our staff member presents the buyer contact with a small number of flyers or hand-outs from select partner organizations. We watch as operators thumb through the pages, excitedly looking for new options they can add to their itineraries from those who were unable to attend. At the close of each mission, Fire Starter Brands delivers a list of the companies that we met with so that the sales professionals can follow up on the new leads.
Quarterly Direct Mail Program
Delivering over 6,000 impressions each year, the Fire Starter Brands quarterly direct mail program is perhaps the travel industry's most cost-effective tool to deliver year-round impressions, maintain brand awareness and ensure that marketing efforts are reaching the intended high-volume targets.
Quarterly participation includes distribution of an 8.5x11" flyer to the 700 highest volume operator companies in North America via first class mail in a stunning, eye catching and easily recognized package. The distribution list includes buyers of all types including wholesale, receptive, FIT and group tour operators that offer services to the student, adult, meeting/incentive & leisure markets that are sorted based on overall annual volume and must have opted-in, acknowledging an interest in finding new things to do and places to visit.
Organizations featured inside the mailing are also highlighted on Fire Starter Brands' signature "What's Hot" list that serves as a third party review of the products, services and activities offered by our clients. The operator incentive and packet call to action has allowed Fire Starter Brands to track engagement rates that exceed 20%, making this one of the most widely utilized direct mail tools in the industry.
Call today and ask about net rate printing and delivery services.