Consulting & Training
Fire Starter Brands offers a number of unique and innovative consulting and representation services to help travel industry suppliers and destinations better serve, attract and inspire new audiences, particularly those that book through professional travel channels. The success of each is built upon our ability to leverage longstanding relationships with decision makers, decades of experience successfully marketing tour & travel product and time-tested tactics that are proven to deliver meaningful results.
Call upon our seasoned staff to develop a customized approach to your organizations tour & travel marketing strategy. Plans developed by Fire Starter Brands identify specific target audiences for the client messaging, highlight existing strengths and make recommendations to overcome weaknesses, note proven programs to strengthen local partnerships and produce plans for implementing a comprehensive and results-driven tour & travel outreach plan.
Plans are meticulously tailored to meet the needs of each client while capitalizing on industry trends, market dynamics and results-driven activities.
Outreach Programs & Plan Execution
Specifically designed to help clients build brand recognition, strengthen relationships with decision makers, deliver strong calls to act and maximize returns from tour & travel marketing efforts, outreach activities offered by Fire Starter Brands include a variety of media - digital, direct mail, face-to-face, by proxy and more... Many institutions incorporate these initiatives into the marketing plans they will act upon throughout the year while others have come to rely upon Fire Starter Brands to plan and deliver the measures necessary to spark new interest from tour & travel channels.
Workshops & training Seminars
Half-day and full-day sessions designed for destination marketers, downtown districts, regional associations, multi-unit management companies and retailers to help partners identify, target and reach deep into new pockets of opportunity. Programs focus on building incremental sales, attracting new customers and capturing high-volume repeat visitors.
Participants will learn what it takes to exceed professional travel planner expectations, drive visitation and quantify the response to their marketing efforts. Workshops demonstrate how partnerships between industry suppliers like hotels, tour operators, airlines, attractions, restaurants, car rental companies, retailers, destination management companies and wholesale travel providers combine with successful public relations, trade messaging, tourism advertising and pre/post-arrival sales programs to produce measured results.
- Destination Marketing 101: Identifying Great Product & Itineraries that Sell
- Developing Marketing Plans that Attract Tour & Travel Audiences
- Domestic Travel 101: Everything You Need to Know About North American Travelers
- Target Marketing: Keys to Discovering and Developing New/Emerging Markets
- International Travel 101: Key Elements to Exceed Expectations for Visitors from/to North America
Trade Media Public Relations
Developing brand recognition and connecting with both product managers and high-volume travel planners depends upon an organization's ability to successfully spark new interest through trade media channels. Luckily for industry suppliers and destination marketers, the team at Fire Starter Brands has spent years cultivating relationships with the editorial and publishing staff at leading media outlets that focus specifically on servicing the professional travel trade.
- Message Development
- Media Relations
- Press Release, Media Alert & Suggested Placement Crafting and Distribution
- Personalized Story Pitching
- Events For Key Influencers
- Content Creation & Management
- New Product & Company Launches
Fire Starter Brands' team approach bring an independent and objective understanding of business needs, market tolerances and industry standards to each project. Using this knowledge, Fire Starter Brands is unmatched in our ability to serve as an educator, a catalyst for deeper change, a resource, or a facilitator, while the leadership of the process remains within your organization.