During this brief webinar, Fire Starter Brands' President, Stephen Ekstrom will share some of their best secrets to help travel industry suppliers and destination marketers achieve better results from their direct mail campaigns.
Questions answered during this program include:
- How will I know if direct mail works for my organization?
- What sort of results should I expect from a direct mail piece or campaign?
- Who should I be targeting?
- What's the best medium for my message?
- When is the best time to send something to trade buyers?
- How often should I send something to product managers?
- What information should I include on my mail piece?
- What are the keywords and calls to action that get noticed?