9 Things to Do After IPW to Increase ROI

9 Things to Do After IPW to Increase ROI

IPW has just ended or you’re headed home from another tourism trade show – now what? Back at the office, it’s important to remember – the trade show efforts are not over. The days after are often the most critical for keeping the momentum going and to help generate ROI. As you heard others say at the show “It’s all about the follow up.”

Here are the easy things to do after US Travel Association’s IPW – that’ll make a major difference in your ability to attract more tourists, tour operators, group visits and big accounts.

6 Tips for State Tourism Matching Fund Grants

6 Tips for State Tourism Matching Fund Grants

Many states offer a variety of grants to help local organizations develop tourism within the state. Most common among these are the tourism matching funds grants. Nationwide, these grants account for tens of millions of marketing dollars that are available to organizations willing to put in the time, preparation and follow up necessary to complete the application process, manage the grant requirements and administer the grant funded activities.

It may sound daunting at first, but there are some big rewards.

Here are six things you should know that can help you land some grants.

What is an API?

What is an API?

API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?

We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.

Face Value: 5 Reasons to Visit Travel Trade Buyers

Face Value: 5 Reasons to Visit Travel Trade Buyers

Everybody is busy. So busy, in fact, that we never seem to get around to setting up the meetings with our current customers that we committed to when putting together a sales plan. One of our travel supplier partners, continuing a six-year commitment to meeting face-to-face with trade buyers, is reaping the rewards with information that’s helping them improve the guest experience and drive new revenue to their company. Here are five reasons you need to visit travel trade buyers ASAP!