IPW has just ended or you’re headed home from another tourism trade show – now what? Back at the office, it’s important to remember – the trade show efforts are not over. The days after are often the most critical for keeping the momentum going and to help generate ROI. As you heard others say at the show “It’s all about the follow up.”
Here are the easy things to do after US Travel Association’s IPW – that’ll make a major difference in your ability to attract more tourists, tour operators, group visits and big accounts.