3 Smart Uses for Your Profile Sheet

3 Smart Uses for Your Profile Sheet

You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.

After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.

4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

Top 5 Reasons Why Brochure Distribution is So Effective

Top 5 Reasons Why Brochure Distribution is So Effective

Flyer distribution is one of the oldest methods of marketing used. A lot of companies having been using it since a long time.

Even in this digital age, flyer distribution works effectively. Emails and social media marketing may have become an important part of marketing strategies these days, but that hasn’t driven flyer distribution off the road.

Experts at Fire Starter Brands suggest

5 Words And Phrases That Can Transform Your Work Life

5 Words And Phrases That Can Transform Your Work Life

A Stanford design and engineering professor says making simple changes to the words and phrases we use can empower us to achieve our goals.

Reporting for this story took a different turn from the beginning.

Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed  Professor Bernard Roth, academic director and cofounder of Stanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.

Roth wasn’t being rude or difficult, however. He was making a point to illustrate one of the principles he talks about in his book: how swapping simple words and phrases we are used to saying multiple times a day can reprogram the way we think about and view perceived obstacles that stand in the way of personal success.

“I am prepared to assist (NOT HELP) you in any way I can,” Roth wrote to me.

Predictions: 6 Tourism Trends To Watch In 2019

Predictions: 6 Tourism Trends To Watch In 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

Let’s see what’s Trending…