6 Sensational Summer Marketing Ideas

6 Sensational Summer Marketing Ideas

Not every business thrives during the summer months. Unless you're selling ice cream or cleaning pools, it may be a slower season for your business. Many small businesses suffer from a summer slump in sales. With the warmer weather come some great opportunities for businesses to build customer loyalty and leverage the slower pace to deliver great marketing initiatives. 

Here are a few of our favorite tips that you can implement as the temperature rises. 

5 Steps to Get Better Reviews Online

5 Steps to Get Better Reviews Online

Visitors love leaving reviews and your future customer is looking! We're going to start by taking a look at the role online reviews play in successful, growing businesses and a few ways you'll be able to use reviews to generate more income. Then, we're going to talk about five simple things any business owner or marketer can do to improve their reviews, get more reviews and get more customers.

You can use these practical tactics to set your business apart from the competition and climb up the ratings list without breaking the bank. You should be able to complete the course in just under an hour.

Three Tourism Outreach Must-Haves

Three Tourism Outreach Must-Haves

The last trade show or, in some cases, series of back-to-back shows were a whirlwind. You met with dozens of travel planners, tour operators and program coordinators. You’ve probably been working through your list of tour operators to make sure you’re getting back to each on their specific needs because, as you’ve heard a million times, “It’s all about the follow up.”

You might have gotten some business but why aren’t you getting even more business? What do you have to do to actually convert those leads into more group tours, more voucher sales and more visitors taking part in your company’s experience?

How Travel Can Benefit Our Mental Health

How Travel Can Benefit Our Mental Health

Ever feel like you are stuck in a rut? Taking a domestic or international vacation and having a change of scenery, even if it is just a couple of hours down the road, can work wonders, and it has been scientifically proven that travel provides a number of benefits to your mental health. Just one trip away could help change your outlook on life for the better — here are a few reasons why it may be worth packing your suitcase.

3 Smart Uses for Your Profile Sheet

3 Smart Uses for Your Profile Sheet

You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.

After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.