An Exciting Announcement...

I am thrilled to share a bit of Fire Starter Brands' big news with you.

Fire Starter Brands has been selected as the official North American tour & travel trade representatives for Ripley's Believe It or Not! Times Square again.

This move highlights a growing trend for destination marketers and travel industry suppliers - building strategic alliances that leverage knowledge, personal relationships with buyers and co-branded marketing initiatives to strengthen the return on investment. 

Fire Starter Brands' has developed a number of proprietary methods and data management tools that help deliver on Key Performance Indicators such as...

  • Reduced time to develop brand awareness, increase buyer confidence and secure relationships with high volume travel providers
  • Increased visitation from targeted customer types and newly opened sales channels
  • Improved efficiency and a significant reduction in resources needed to achieve desired results
  • Quantified and qualified lead generation, cross-promotional activities and trade media inquiries
  • Buyer awareness surveys that reflect growing interest and engagement within key demographics

Upon renewal of their agreement, Jonathan Elkoubi, Director of Sales at Ripley's Believe It or Not! Times Square noted, "My deepest gratitude for providing Ripley’s Times Square excellence and unmatched business leads this year. Cheers to another year of awesome collaboration!"

Stephen Ekstrom, founder of Fire Starter Brands, expressed his thoughts on their ongoing outreach initiatives with the attraction, "We are excited to continue our work with Ripley's Believe It or Not! Times Square by connecting them with the thousands of tour operators in our network, presenting their attraction to the buyers who count on us to help improve their tours and through the execution of the initiatives outlined in our travel/trade strategic plan."

For more information on Fire Starter Brands, their network of more than 4,000 pre-qualified high volume travel planners or to learn how your organization may be able to spark new interest from these markets, click here to set up a complimentary consultation.


About Ripley's Believe It or Not! Times Square...

The busiest and largest of the Ripley's Believe It or Not! attractions in the Western Hemisphere, the Times Square location is home to over 500 unique, interesting and oddly fascinating artifacts in more than 20 themed galleries. For more information, visit 


About Fire Starter Brands...

Founded in 2010, Fire Starter Brands has quickly become the number one resource for industry suppliers and destinations that are looking to capture more visitors from North America. Their travel/trade toolkit includes digital, direct mail, product development and face-to-face promotional programs in addition to trade representation, lead generation and follow up fulfillment. For more information, visit or call 646.736.1305