Oh, Klout! Everybody seems to want a high Klout Score, even if they don't quite know how that score is calculated. (Don't worry, nobody really knows. Except, well, Klout. And, presumably, its recent acquirer, Lithium.) Moreover, social media contribution, and especially one's social media influence -- i.e., one's Klout Score -- has taken a massively important role in the ever burdensome job search. Just consider Twitter's polarizing redesign: love it or hate it -- and yes, there are equally vocal champions in both camps -- it has become a genuinely viable -- and valuable -- platform both for recruiting as well as searching for jobs.
While Mashable wrote a great article highlighting the use cases for Twitter as a job/talent search platform, one question remains unanswered: you can curate the most recruiter-friendly Twitter feed on the planet, but if you've got a Klout score below 50, chances are you're going to raise a few red flags; or worse, completely sabotage your job search efforts altogether. Plain and simple, this is 2014: all things being equal, an employer will always prefer a candidate with greater social influence than one with less.
Exceeding a Klout Score of 50 is a Sisyphean task, your social influence curve tapering off asymptotically around 50.
Question becomes then: how can you increase your Klout Score to something above 50 or 60? The short answer is, you can't. Not very easily, anyway. Try as you might to engage with influential people and brands, and post seemingly relevant, shareable content, unless you have a seriously active Twitter feed that's broadcasting and triggering massive user engagement day after day, you're going to find yourself hitting a social influence brick wall sooner rather than later. Exceeding a Klout Score of 50 is a Sisyphean task, your social influence curve tapering off asymptotically around 50.
Increasing your Klout Score is all about frequency -- or volume -- of engagement.
Fortunately, there's a solution around this wall of social influence rising exponentially before you. It turns out that, all things being equal, increasing your Klout Score is all about frequency -- or volume -- of engagement. Put another way, increasing your Klout Score is largely a numbers game: tweeting, retweeting, and favoriting 100 tweets a day instead of 10 or 20 tweets a day is going to increase the likelihood that your content in turn gets retweeted or favorited, which in turn is going to help ratchet up your Klout score.
There's just one small problem then: unless you do nothing but sit on Twitter all day long, this is never going to happen. And even if you did, this would be a massive amount of work. So question remains: how can you easily hack your way to a higher Klout Score?
RSS-to-Twitter feeders are nothing new. Twitterfeed.com and Dlvr.it are two popular ones. The idea is simple: link up the RSS feed of the blogs you'd like to Tweet, set a schedule, and off you go. Watch your Twitter feed explode with relevant tweets and retweets all day long, without any intervention from you at all; in turn, watch your user engagement soar, and with it, your Klout Score too.
Well, that's the idea, anyway. Unfortunately, most such tools are either woefully lacking in features, not mobile friendly, or a massive eyesore to look at. Or all of the above. And some don't provide robust keyword filtering or hashtag randomization, so there ends up being little rhyme or reason to your twitter feed, which ultimately undoes the very thing you set out to accomplish, i.e., increased social engagement from your followers. Meanwhile, your Klout Score will resolutely remain stuck below 50.
Twibble.io: an immensely powerful but simple RSS-to-Twitter feeder
Twibble.io (and @twibbleio on Twitter) on the other hand remedies all these problems by including powerful features like time-of-day scheduling, keyword filtering, tweet prefixes, and randomized hashtags of your choosing; it's flawlessly responsive on mobile; and it's absolutely beautiful to look at and work with. That it's also completely free -- as opposed to the more common and not inexpensive freemium options employed by other similar products -- is just icing on the cake.
Retweet featured images inline, not just as hyperlinks
But probably the most profoundly powerful -- and as far as I know, genuinely unique -- feature of Twibble.io is its "featured image" retweet functionality. This doesn't just embed mere hyperlinks to the blog articles' featured images; this embeds the actual blog imageinto your feed.
Go look at your Twitter feed right now. Go ahead, look at it. Chances are, you don't see a beautiful feed full of images. For a stark contrast, go look at Venturocket's Twitter feed. Or for that matter, my Twitter feed. Impressively, we didn't manually add a single one of those images: they were all automagically generated by Twibble. You'll notice that, in contrast to Twitter's usual way of attaching images as mere hyperlinks, the featured images produced by Twibble-generated retweets are the actual image, inline with your tweet. This is properly awesome stuff.
Venturocket's Klout Score skyrocketed to 59 from the mid-40s in about a week
One thing we struggled with at Venturocket was building a powerful social presence. Frankly, we sucked at it. Thanks to using Twibble, however, Venturocket's Klout Score skyrocketed to 59 from the mid-40s in about a week. I too just started using Twibble a few days ago for my own, personal Twitter account (@MarcHoag), and have already seen a slight uptick in my Klout Score; I think with Twibble's help I will undoubtedly exceed 60 within a few weeks. Already the level of engagement I've enjoyed on Twitter has been leaps and bounds beyond what I used to experience.
Social influence is huge; and your Klout Score really does matter
The point is, like it or not, and for better or worse, social influence is huge; and your Klout Score really does matter. Unless you're Oprah, Bill Gates, Kobe Bryant, or Robert Downey, Jr., you're going to have an impossibly hard time breaking into the 50s, let alone 60s, manually trying to curate socially engaging content. And the only way around this social influence brick wall is to use an RSS-to-Twitter feeder like twibble.io as a means of boosting social influence via engagement.
Now go hack your Klout Score. I'll race you to 60. :)