It's one thing to get potential customers to open your message, it's something else to get them to take action. If those prospects aren't taking the next step - responding to your message, scheduling an appointment or setting up a demonstration - it's time to take a look at how you're asking.
As you know, even the best content will go unnoticed if it's not presented well.
I found this great infographic from Express Writers that includes 30 words that make people respond. Consider adding one or two of these to spice up your next message and drive your prospects to act. But don't get crazy... you still want to ensure that your message sounds like it's coming from you and not some big data marketing department.
Take a look...