A Stanford design and engineering professor says making simple changes to the words and phrases we use can empower us to achieve our goals.
Reporting for this story took a different turn from the beginning.
Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed Professor Bernard Roth, academic director and cofounder of Stanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.
Roth wasn’t being rude or difficult, however. He was making a point to illustrate one of the principles he talks about in his book: how swapping simple words and phrases we are used to saying multiple times a day can reprogram the way we think about and view perceived obstacles that stand in the way of personal success.
“I am prepared to assist (NOT HELP) you in any way I can,” Roth wrote to me.