consulting

What is an API?

What is an API?

API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?

We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.

5 Steps to Get Better Reviews Online

5 Steps to Get Better Reviews Online

Visitors love leaving reviews and your future customer is looking! We're going to start by taking a look at the role online reviews play in successful, growing businesses and a few ways you'll be able to use reviews to generate more income. Then, we're going to talk about five simple things any business owner or marketer can do to improve their reviews, get more reviews and get more customers.

You can use these practical tactics to set your business apart from the competition and climb up the ratings list without breaking the bank. You should be able to complete the course in just under an hour.

Three Tourism Outreach Must-Haves

Three Tourism Outreach Must-Haves

The last trade show or, in some cases, series of back-to-back shows were a whirlwind. You met with dozens of travel planners, tour operators and program coordinators. You’ve probably been working through your list of tour operators to make sure you’re getting back to each on their specific needs because, as you’ve heard a million times, “It’s all about the follow up.”

You might have gotten some business but why aren’t you getting even more business? What do you have to do to actually convert those leads into more group tours, more voucher sales and more visitors taking part in your company’s experience?

4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

5 Words And Phrases That Can Transform Your Work Life

5 Words And Phrases That Can Transform Your Work Life

A Stanford design and engineering professor says making simple changes to the words and phrases we use can empower us to achieve our goals.

Reporting for this story took a different turn from the beginning.

Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed  Professor Bernard Roth, academic director and cofounder of Stanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.

Roth wasn’t being rude or difficult, however. He was making a point to illustrate one of the principles he talks about in his book: how swapping simple words and phrases we are used to saying multiple times a day can reprogram the way we think about and view perceived obstacles that stand in the way of personal success.

“I am prepared to assist (NOT HELP) you in any way I can,” Roth wrote to me.