digital

5 Steps to Get Better Reviews Online

5 Steps to Get Better Reviews Online

Visitors love leaving reviews and your future customer is looking! We're going to start by taking a look at the role online reviews play in successful, growing businesses and a few ways you'll be able to use reviews to generate more income. Then, we're going to talk about five simple things any business owner or marketer can do to improve their reviews, get more reviews and get more customers.

You can use these practical tactics to set your business apart from the competition and climb up the ratings list without breaking the bank. You should be able to complete the course in just under an hour.

Three Tourism Outreach Must-Haves

Three Tourism Outreach Must-Haves

The last trade show or, in some cases, series of back-to-back shows were a whirlwind. You met with dozens of travel planners, tour operators and program coordinators. You’ve probably been working through your list of tour operators to make sure you’re getting back to each on their specific needs because, as you’ve heard a million times, “It’s all about the follow up.”

You might have gotten some business but why aren’t you getting even more business? What do you have to do to actually convert those leads into more group tours, more voucher sales and more visitors taking part in your company’s experience?

Five Mistakes That Waste Your Money!

Five Mistakes That Waste Your Money!

There's no prize for being the most wasteful with money. For many companies, the margin between profitability and just getting by is as simple as managing waste.

Spending wisely is key to wasting less. Making sure each marketing dollar is producing the desired result will help you manage great returns. Are your marketing dollars working for you?

We put together a list of the top five areas where you might be burning your marketing dollars.

The Resurgence of Direct Mail

The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

Don't #*$% it up...

Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…