graphic design

8 Mistakes to Avoid in Your Next Postcard Campaign

8 Mistakes to Avoid in Your Next Postcard Campaign

I challenge you to do a little behavior analyses on yourself the next time you get your mail. Most people do a quick sort, setting the bills aside to pay later, and culling out the “junk mail” in the nondescript envelopes from unrecognizable names (to open and read later). All postcards are glanced at (before tossing into the recycle bin or saving) to see if they are important.

Wait a minute. Think about what you just did. The first, and probably only pieces you read during the first pass-through were the postcards – especially if they were colorful, unusual, or had an interesting headline.

This is a marketing tactic many businesses already know; postcards are a great way to grab someone’s attention. More importantly, virtually 100 percent of postcards are read. Why?

Fax Broadcasts - Marketing Tips and Techniques

Fax Broadcasts - Marketing Tips and Techniques

Using the humble fax as a marketing tool is extremely powerful and ensures your message reaches your target market simply, instantly and cost effectively and is not subject to the “delete button”. Getting your fax broadcasting campaigns right can enhance your offering, increase conversion and ultimately revenues.

Tips for your Next Campaign:

Create An Amazing Profile Sheet

Create An Amazing Profile Sheet

Whether you'll be attending the ABA Marketplace, SYTA Conference, NTA appointments, WTM, IPW or you're hitting the road on a Fire Starter Brands sales mission, the profile sheet will be one of your most valuable collateral assets. 

This article pulls from more than 20 years of experience and includes helpful hints, a simple check list and core elements of a profile sheet to help industry suppliers, destination marketers and product providers ignite more interest in their offerings. 

5 Tips To Get More From Your Giveaways

5 Tips To Get More From Your Giveaways

 might have a unique dilemma - I hate stuff. More specifically, I don't like clutter and try to avoid buying or owning anything I do not actively use. To others, my home or office may look empty, but, to me, everything serves a purpose. I rarely pick up swag, but when I do, it's made a meaningful impression.

That got me thinking... How can companies create better giveaways that actually inspire consumer behavior? Here are some tips.

42 Awesome Business Cards Designs

42 Awesome Business Cards Designs

In today’s tech-oriented world of short attention spans it is more important than ever to make a compelling first impression. A brilliant business card that speaks to your profession, serves some unusual function or that transforms into something else can be a great way to grab attention and inspire those you meet. Organized by category here are 42 extremely creative business card designs. Some of these are old, some new, but all are still amazing examples of out-of-the-box thinking in business card design.