trade shows

3 Smart Uses for Your Profile Sheet

3 Smart Uses for Your Profile Sheet

You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.

After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.

Follow Up: The Skill that Pays Off

Follow Up: The Skill that Pays Off

I recently came across some alarming statistic... 

80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 follow-up. 

Source: The Marketing Donut

I’d be a very rich man if I had a dollar for every time someone said, ‘this industry is based on relationships.” Just like a healthy marriage or a great friendship, the spark may be there at the beginning, but it takes time, multiple shared experiences and trust to build a healthy relationship.

Don't #*$% it up...

Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…

Create An Amazing Profile Sheet

Create An Amazing Profile Sheet

Whether you'll be attending the ABA Marketplace, SYTA Conference, NTA appointments, WTM, IPW or you're hitting the road on a Fire Starter Brands sales mission, the profile sheet will be one of your most valuable collateral assets. 

This article pulls from more than 20 years of experience and includes helpful hints, a simple check list and core elements of a profile sheet to help industry suppliers, destination marketers and product providers ignite more interest in their offerings.