Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.
One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.