appointments

How To: Plan a Sales Mission

How To: Plan a Sales Mission

It happened again. I got a call from a group of suppliers asking me to set up some appointments for them to meet with travel planners in a certain area and I had to turn them down. 

Over the past decade, I've planned, managed, delivered and participated in more than 200 sales missions, introducing the industry's highest volume travel planners to the destinations, services, products and activities they've come to share with millions of passengers every year. More importantly, I've introduced those planners to the people who represent each of those components and the people who will help them improve their offerings and better care for the end consumer. 

Take a look at what I've learned...

Trade Show Secrets Revealed

Trade Show Secrets Revealed

Recently a tour operator came up to me at a conference and said, “If I hear one more word about new sheets or a special exhibit, I’m going to scream.” This made me think about how painful it would be to sit through more than a hundred of these 7-minute meetings if every one of them sounded the same.