Need to make a meaningful connection with your customers? Here's how.
This article includes great insight on the benefits and impact of the handwritten note and 5 samples you can use today to strengthen your relationships with customers.
API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?
We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.
Everybody is busy. So busy, in fact, that we never seem to get around to setting up the meetings with our current customers that we committed to when putting together a sales plan. One of our travel supplier partners, continuing a six-year commitment to meeting face-to-face with trade buyers, is reaping the rewards with information that’s helping them improve the guest experience and drive new revenue to their company. Here are five reasons you need to visit travel trade buyers ASAP!
Visitors love leaving reviews and your future customer is looking! We're going to start by taking a look at the role online reviews play in successful, growing businesses and a few ways you'll be able to use reviews to generate more income. Then, we're going to talk about five simple things any business owner or marketer can do to improve their reviews, get more reviews and get more customers.
You can use these practical tactics to set your business apart from the competition and climb up the ratings list without breaking the bank. You should be able to complete the course in just under an hour.
You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.
After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.
This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.
There's no question that body language is important.
And according to Leil Lowndes in her book "How To Talk To Anyone," you can capture — and hold — anyone's attention without saying a word.
We've selected the best body-language techniques from the book and shared them below.
Fresh out of college, my first job was doing marketing research for McGraw Hill in New York City. I didn't know many people in the city and, to me, networking was all about finding new friends to hang out with. Networking was purely social.
What I discovered over the years is that networking is much more than that. It is an essential part of building a successful career, and if done strategically and intentionally, it can be very powerful.