business advice

Don't #*$% it up...

Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…

5 Ways to Make the Most of a Tight Marketing Budget

5 Ways to Make the Most of a Tight Marketing Budget

It's going to happen. At some point your boss is going to look at you and say, "we need to cut the budget." So what are you going to do?

There are plenty of ways to generate interest in your product even if you don't have a lot money at your disposal. If you are dealing with limited marketing dollars, take a look at these 5 ways to make the most of a small marketing budget. 

11 Unforgettable Ways to Say Thanks

11 Unforgettable Ways to Say Thanks

UNIQUE, CREATIVE AND MEMORABLE WAYS TO CAPTURE CUSTOMER LOYALTY

We are what we do, not what we say we'll do and as nice as it is to say "thanks" to our customers, simple words don't carry the same weight as meaningful actions. 

No matter what you do, product you offer or industry you are in, you've got customers to deal with and, to make the most of those relationships - you should be continuously working to express your gratitude in ways that are fun, memorable and speak from the heart.

7 Point Checklist For Direct Mail Success

7 Point Checklist For Direct Mail Success

Good news - you're about to start a direct mail marketing campaign so where do you start?

It's always good to have a complete checklist to ensure that you're not leaving out any valuable components and that you're setting your campaign up for success. This checklist will also help your organization avoid common mistakes and some expensive complications.

The results of your efforts will show consistently great results and increate the efficacy of your efforts when using this simple 7-point checklist.