call to action

3 Must Have Elements of a Great Tour & Travel Call to Action

3 Must Have Elements of a Great Tour & Travel Call to Action

What does it take to capture a tour operator's attention?

Throughout the year, we help many destinations, museums, attractions, hotels, tour providers and restaurant companies promote special offers, highlight seasonal offerings and draw attention to new features that may appeal to tour operators.

We've found that there are three critical components your announcement must have if you want to capture the operators' attention and convert their interest into new bookings. Here they are.

The Anatomy of a Call to Action [Infographic]

The Anatomy of a Call to Action [Infographic]

Let's start with the basics.

A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.

In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links. 

In all cases, however, CTAs direct your website visitors.... continue reading