consulting

12+ Brilliant Things Hotels Have Done to WOW Guests

12+ Brilliant Things Hotels Have Done to WOW Guests

I’ve spent hundreds of nights in hotels over the last few years and know exactly what to expect during each stay. However, there are hotels in the world that have found fun ways to amaze their guests: some rent goldfish so you don’t have to be alone, some of them have amazingly designed showers, and even let you know they’ve cleaned spots most wouldn’t even think of.

We’ve collected more than a dozen brilliant things hotels have done that are so cool and unusual that their guests decided to share what they saw with other people.

How to be an expert (and Spot One if You're Not)

How to be an expert (and Spot One if You're Not)

Recent long flights have given me some time to think about what makes someone an "expert" in their field?

This question first came to mind when I was invited to speak at a conference for shopping center and destination marketers. I realized that I've become someone that others look to, an expert, when they need more information on the professional travel marketplace.

When did this happen? I didn't study tourism in school, I hate shopping and I never even took a class on destination marketing; in fact, I never knew this field existed when I entered the work place. That all changed for me when I accepted a sales position for a well-recognized restaurant concept that has several locations in areas where tourists love to gather. 

Thinking about how I became a "go-to" person on this topic has made me think about how anyone becomes a person to call when others need help, about how people become experts in their field. It isn't as simple as learning everything there is to know about a topic and printing up business cards. We all know someone who thinks they've learned everything there may be to know about a subject and can't find their way out of a wet paper bag - you have my permission to call these folks "educated idiots."

So... What is an expert?

4 Tips to Overcome the Drop in International Visitation

4 Tips to Overcome the Drop in International Visitation

The Global Business Travel Association predicts that the drop-off in tourism will likely result in 4.3 million fewer visitors this year, which adds up to a staggering loss of $7.4 billion in revenue for the US. (full article)

This isn't the first time those in the US experienced such a dramatic and sudden shift in visitation. Immediately following the events of 9/11, we saw an abrupt and substantial decline in tourists coming to the US from abroad.

Here are a four things I learned from the efforts we put in place to help NYC recover it's tourism market.

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

15 Things Highly Confident People Don't Do

15 Things Highly Confident People Don't Do

Highly confident people believe in their ability to achieve. If you don’t believe in yourself, why should anyone else put their faith in you? To walk with swagger and improve your self-confidence, watch out for these fifteen things highly confident people don’t do.