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5 Easy Steps to Identify & Use Your Brand Voice

5 Easy Steps to Identify & Use Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.

Sell The Untold Story

Sell The Untold Story

I recently read an article that highlighted a number of destinations we probably haven't heard of that are worth the visit. This got me thinking about all of the places I should be planning to visit that I otherwise wouldn't have even considered and what those places can do to market themselves better. 

If you're representing a destination, attraction, museum or other tourism-friendly activity, there's probably a story laying somewhere under the surface that you haven't had a chance to tell consumers about. Considering that your venue probably attracts a group of loyal followers, this "new" story could provide an opportunity for you to tap into a different audience.

Here are a few questions that may inspire your next untold story...