cta

The Anatomy of a Call to Action [Infographic]

The Anatomy of a Call to Action [Infographic]

Let's start with the basics.

A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.

In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links. 

In all cases, however, CTAs direct your website visitors.... continue reading