design

3 Must Have Elements of a Great Tour & Travel Call to Action

3 Must Have Elements of a Great Tour & Travel Call to Action

What does it take to capture a tour operator's attention?

Throughout the year, we help many destinations, museums, attractions, hotels, tour providers and restaurant companies promote special offers, highlight seasonal offerings and draw attention to new features that may appeal to tour operators.

We've found that there are three critical components your announcement must have if you want to capture the operators' attention and convert their interest into new bookings. Here they are.

8 Mistakes to Avoid in Your Next Postcard Campaign

8 Mistakes to Avoid in Your Next Postcard Campaign

I challenge you to do a little behavior analyses on yourself the next time you get your mail. Most people do a quick sort, setting the bills aside to pay later, and culling out the “junk mail” in the nondescript envelopes from unrecognizable names (to open and read later). All postcards are glanced at (before tossing into the recycle bin or saving) to see if they are important.

Wait a minute. Think about what you just did. The first, and probably only pieces you read during the first pass-through were the postcards – especially if they were colorful, unusual, or had an interesting headline.

This is a marketing tactic many businesses already know; postcards are a great way to grab someone’s attention. More importantly, virtually 100 percent of postcards are read. Why?

5 Easy Steps to Identify & Use Your Brand Voice

5 Easy Steps to Identify & Use Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.

42 Awesome Business Cards Designs

42 Awesome Business Cards Designs

In today’s tech-oriented world of short attention spans it is more important than ever to make a compelling first impression. A brilliant business card that speaks to your profession, serves some unusual function or that transforms into something else can be a great way to grab attention and inspire those you meet. Organized by category here are 42 extremely creative business card designs. Some of these are old, some new, but all are still amazing examples of out-of-the-box thinking in business card design. 

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.