direct mail

3 Smart Uses for Your Profile Sheet

3 Smart Uses for Your Profile Sheet

You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.

After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.

4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

The Resurgence of Direct Mail

The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

8 Mistakes to Avoid in Your Next Postcard Campaign

8 Mistakes to Avoid in Your Next Postcard Campaign

I challenge you to do a little behavior analyses on yourself the next time you get your mail. Most people do a quick sort, setting the bills aside to pay later, and culling out the “junk mail” in the nondescript envelopes from unrecognizable names (to open and read later). All postcards are glanced at (before tossing into the recycle bin or saving) to see if they are important.

Wait a minute. Think about what you just did. The first, and probably only pieces you read during the first pass-through were the postcards – especially if they were colorful, unusual, or had an interesting headline.

This is a marketing tactic many businesses already know; postcards are a great way to grab someone’s attention. More importantly, virtually 100 percent of postcards are read. Why?