Did you ever notice that the busiest of your contacts seems to send the shortest emails? There's a reason for this. Busy people appreciate brevity. Great sales people recognize that a reader's attention will veer off after the second sentence in an email. Our team has taken the Killer B approach.
There’s always that moment when you’ve crafted the perfect email, re-read it twice, confirmed your contact’s email address, and find yourself staring at a blank subject line wondering how to proceed. “Nice to meet you”?….no. “Kelsey Manning – Met at XYZ Party”…absolutely not. That subject line just stares back at you, unblinking, daring you to come up with something pithy and brilliant that will stand out in that person’s inbox. It’s not easy. So we brought in some experts.
Do you send more than a few dozen emails every day? Do you want to be more productive and save up to an hour a day? Recognize exactly what other people’s email in-box really is: a list of nouns.
Specifically, everyone you send messages to has an in-box that only tells them a few things and these two pieces of information are mission critical: