email marketing

The Resurgence of Direct Mail

The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

The Killer B's - 3 Tips to get better email response

The Killer B's - 3 Tips to get better email response

Did you ever notice that the busiest of your contacts seems to send the shortest emails? There's a reason for this. Busy people appreciate brevity. Great sales people recognize that a reader's attention will veer off after the second sentence in an email. Our team has taken the Killer B approach.

6 Tried-and-True Email Marketing Tactics

6 Tried-and-True Email Marketing Tactics

For too many entrepreneurs, the rise of social media has been the decline in email marketing. That is a mistake. Email marketing is still a highly effective way to increase sales for your business.

In 2013, 3.6 billion people had email accounts according to Jeff Bullas. It’s estimated that by 2016, that number will increase to 4.3 billion people. Social media is a great way to generate leads, but email converts leads into customers.

Over the years, email marketing has gotten a bad rap because of spam. Realize that spam is everywhere, even on social media. People still respond to the right kind of emails. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers.

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