expert

12+ Brilliant Things Hotels Have Done to WOW Guests

12+ Brilliant Things Hotels Have Done to WOW Guests

I’ve spent hundreds of nights in hotels over the last few years and know exactly what to expect during each stay. However, there are hotels in the world that have found fun ways to amaze their guests: some rent goldfish so you don’t have to be alone, some of them have amazingly designed showers, and even let you know they’ve cleaned spots most wouldn’t even think of.

We’ve collected more than a dozen brilliant things hotels have done that are so cool and unusual that their guests decided to share what they saw with other people.

Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…

How to be an expert (and Spot One if You're Not)

How to be an expert (and Spot One if You're Not)

Recent long flights have given me some time to think about what makes someone an "expert" in their field?

This question first came to mind when I was invited to speak at a conference for shopping center and destination marketers. I realized that I've become someone that others look to, an expert, when they need more information on the professional travel marketplace.

When did this happen? I didn't study tourism in school, I hate shopping and I never even took a class on destination marketing; in fact, I never knew this field existed when I entered the work place. That all changed for me when I accepted a sales position for a well-recognized restaurant concept that has several locations in areas where tourists love to gather. 

Thinking about how I became a "go-to" person on this topic has made me think about how anyone becomes a person to call when others need help, about how people become experts in their field. It isn't as simple as learning everything there is to know about a topic and printing up business cards. We all know someone who thinks they've learned everything there may be to know about a subject and can't find their way out of a wet paper bag - you have my permission to call these folks "educated idiots."

So... What is an expert?