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4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

Predictions: 6 Tourism Trends To Watch In 2019

Predictions: 6 Tourism Trends To Watch In 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

Let’s see what’s Trending…

Prediction: 5 Travel Industry Trends to Watch For in 2018

Prediction: 5 Travel Industry Trends to Watch For in 2018

2017 is nearly done. It's time to take a look at what we can expect to see in 2018 that will impact visitors and change how we do business: For instance, in my conversations and work within the travel industry worldwide, I've noticed that faces keep getting younger, regardless of the business type or buyer/seller side of the table.

While it's no secret that those millennials have crept into the workforce - the US Census now reports that they are the largest living group. Preparing them for leadership is a challenge many organizations will face in 2018. A recent report by Bersin for Deloitte predicted that more than three million company leaders, would retire in 2017, leaving space for younger professionals and those with upward goals to take the reigns. 

Here are four more trends that you can expect to see in 2018...