how to

How To: Plan a Sales Mission

How To: Plan a Sales Mission

It happened again. I got a call from a group of suppliers asking me to set up some appointments for them to meet with travel planners in a certain area and I had to turn them down. 

Over the past decade, I've planned, managed, delivered and participated in more than 200 sales missions, introducing the industry's highest volume travel planners to the destinations, services, products and activities they've come to share with millions of passengers every year. More importantly, I've introduced those planners to the people who represent each of those components and the people who will help them improve their offerings and better care for the end consumer. 

Take a look at what I've learned...

Fax Broadcasts - Marketing Tips and Techniques

Fax Broadcasts - Marketing Tips and Techniques

Using the humble fax as a marketing tool is extremely powerful and ensures your message reaches your target market simply, instantly and cost effectively and is not subject to the “delete button”. Getting your fax broadcasting campaigns right can enhance your offering, increase conversion and ultimately revenues.

Tips for your Next Campaign: