The Global Business Travel Association predicts that the drop-off in tourism will likely result in 4.3 million fewer visitors this year, which adds up to a staggering loss of $7.4 billion in revenue for the US. (full article)
This isn't the first time those in the US experienced such a dramatic and sudden shift in visitation. Immediately following the events of 9/11, we saw an abrupt and substantial decline in tourists coming to the US from abroad.
Here are a four things I learned from the efforts we put in place to help NYC recover it's tourism market.