Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…