Whether you have a new idea, innovation, or change effort, you'll need to overcome people's anxieties. The key? Understanding psychology.
One of the biggest challenges of innovation and leading change is presenting ideas in a way that overcomes people's anxieties and resistance to change.
As I've argued before, a good idea is not enough. If you want support for a new change, innovation, product, process, or strategy, you need to understand the psychology behind this resistance--the fears, concerns, and worries that keep people from embracing change.
Here are four of the key reasons people (including employees, board members, and others) resist your ideas: