product development

Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…

Sell The Untold Story

Sell The Untold Story

I recently read an article that highlighted a number of destinations we probably haven't heard of that are worth the visit. This got me thinking about all of the places I should be planning to visit that I otherwise wouldn't have even considered and what those places can do to market themselves better. 

If you're representing a destination, attraction, museum or other tourism-friendly activity, there's probably a story laying somewhere under the surface that you haven't had a chance to tell consumers about. Considering that your venue probably attracts a group of loyal followers, this "new" story could provide an opportunity for you to tap into a different audience.

Here are a few questions that may inspire your next untold story...

Key Marketing Elements Part 2 - The Right Product

Key Marketing Elements Part 2 - The Right Product

The second in a four-part series to help suppliers, destination marketing organization and industry vendors better connect with tour operators. This post takes a look at the methods successful companies use to describe their product or service that capture tour operators' attention.

Seven Branding Mistakes Your Small Business Is Making

Seven Branding Mistakes Your Small Business Is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

It’s actually easier to do than most imagine. Just make sure to avoid some common pitfalls and branding mistakes.

How To Craft The Perfect 'Shark Tank' Pitch

How To Craft The Perfect 'Shark Tank' Pitch

Now in its fifth season, ABC's hit reality pitch show "Shark Tank" has made entrepreneurship and the process of acquiring funding a cultural phenomenon. It's also provided countless examples of pitches that work and pitches that fail miserably.

Is there a formula for crafting the perfect "Shark Tank" pitch? Pierce Marrs, a sales and communications coach who does a weekly podcast recapping the show, thinks there are some basic rules any aspiring deal-maker should know. His tips don't only apply to "Shark Tank" hopefuls; they're useful takeaways for any entrepreneur looking for money.