They are out there and you might be one of them... Creepers.
There is an unending stream of shocking and creepy prospecting techniques that I continue to see every day. If this article can help just a few of those sketchy cold callers improve their skills, I consider my contribution a win for the industry.
If you ask most people what they think when they hear the word "sales" the results will be, unsurprisingly, harsh. Terms like pushy, sleazy, yuck, difficult and annoying are at the top of the list. Am I surprised when I hear these reactions? No. Are any of those words how I'd describe my own technique? Hell no. Yet, there are still too many salespeople who think the best way to move product is to be manipulative and sketchy. Even when we see how much sales & marketing are changing, many of these bad habits are based on old techniques and it's time for a change.