strategy

4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

This Is The Personality Trait That Most Often Predicts Success

This Is The Personality Trait That Most Often Predicts Success

The only major personality trait that consistently leads to success is…. 

"It's emerging as one of the primary dimensions of successful functioning across the lifespan," Paul Tough writes in "How Children Succeed." "It really goes cradle to grave in terms of how people do." 

Tough says that people who test high in ____ get better grades in school and college, commit fewer crimes, and stay married longer.

5 Ways to Make the Most of a Tight Marketing Budget

5 Ways to Make the Most of a Tight Marketing Budget

It's going to happen. At some point your boss is going to look at you and say, "we need to cut the budget." So what are you going to do?

There are plenty of ways to generate interest in your product even if you don't have a lot money at your disposal. If you are dealing with limited marketing dollars, take a look at these 5 ways to make the most of a small marketing budget. 

5 Easy Steps to Identify & Use Your Brand Voice

5 Easy Steps to Identify & Use Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.

5 Tips To Get More From Your Giveaways

5 Tips To Get More From Your Giveaways

 might have a unique dilemma - I hate stuff. More specifically, I don't like clutter and try to avoid buying or owning anything I do not actively use. To others, my home or office may look empty, but, to me, everything serves a purpose. I rarely pick up swag, but when I do, it's made a meaningful impression.

That got me thinking... How can companies create better giveaways that actually inspire consumer behavior? Here are some tips.