survey

Turn Up the Leads

Turn Up the Leads

Smart marketers are constantly looking for the best way to bring prospects to act upon the information they provide. 

In our most recent survey of high-volume buyers, representing all aspects of the travel trade, we asked just this question...

How likely are you to act upon supplier information you receive via each of the following methods...?

The results reinforce previous surveys that demonstrate how important personal relationships with the supplier contact are to the decision making process for buyers. 

What You Don't Know About Tour Operators Could Get You Fired

What You Don't Know About Tour Operators Could Get You Fired

Congratulations! Your boss just announced your organization's ambition to be conquer the tour & travel markets.  Your task is to bring in as many tourists and tour groups as possible... yesterday.

By nature, great sales people and ambitious marketers get a kick out of tackling new opportunities.  Are you set up for failure or are you on the path to success?