Need to make a meaningful connection with your customers? Here's how.
This article includes great insight on the benefits and impact of the handwritten note and 5 samples you can use today to strengthen your relationships with customers.
API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?
We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.
Everybody is busy. So busy, in fact, that we never seem to get around to setting up the meetings with our current customers that we committed to when putting together a sales plan. One of our travel supplier partners, continuing a six-year commitment to meeting face-to-face with trade buyers, is reaping the rewards with information that’s helping them improve the guest experience and drive new revenue to their company. Here are five reasons you need to visit travel trade buyers ASAP!
Visitors love leaving reviews and your future customer is looking! We're going to start by taking a look at the role online reviews play in successful, growing businesses and a few ways you'll be able to use reviews to generate more income. Then, we're going to talk about five simple things any business owner or marketer can do to improve their reviews, get more reviews and get more customers.
You can use these practical tactics to set your business apart from the competition and climb up the ratings list without breaking the bank. You should be able to complete the course in just under an hour.
You're just finishing up your appointments at the trade show and realize you've got a whole bunch of profile sheets leftover. If you're like most travel industry suppliers and destination marketers, you're going to hold on to a few just in case you need them later on, toss them out because you've got plenty more in the office or conveniently misplace them because you hate the design, don't want to carry them and/or you need a good reason to start fresh.
After years of attending industry trade shows and being stuck with unused flyers, I came up with a few options to help you get a better bang for your marketing buck. Here are three ways you can get more interest from operators using the tool you already have - the profile sheet.
This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.
We live in a world of confusing acronyms, especially in the meeting planning and hospitality industries. For instance, if you’re an NRA member do you subscribe to the belief that everyone has the right to bear arms (National Rifle Association), or are you concerned with health regulations in public eating facilities (National Restaurant Association)? If you google USTAare you looking for information on sports programs for youngsters (United States Tennis Association) or are you researching the impact of tourism on the national economy (U.S. Travel Association)? If you want to work with a destination expert to find the perfect fit for your next meeting do you contact a CVB, DMO or DMC?
Leaving a flock of domesticated birds to their own devices, mis-handling ice cream scoopsand returning children to their parents covered in flour aren’t achievements you’d expect to see on top-tier resumes. Yet they’re all experiences that LinkedIn’s Influencers -- some of the top minds in business -- remember from the first jobs they ever had. Over the next few weeks, we’ll publish stories from nearly 90 Influencers discussing the first time they earned a wage, as part of the “My First Job” feature series.
One takeaway from this compelling collection: Start young. About 80 percent of the business leaders that answered a survey on their early jobs were working before they were 18 years old. Reassuringly, these weren’t all prestigious assignments. In fact, when we surveyed participating Influencers, 39 percent said that their first professional gig comprised mostly grunt work.
Around 20 percent of the Influencers in this series worked in food service, 10 percent were retail store clerks, and another 10 percent landed entry-level office jobs. One job was particularly popular: Nearly 10 percent of survey respondents had a paper route.
Travel South USA is the official regional marketing organization for the Southern United States, promoting Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia & West Virginia.
When they needed help developing new tour itineraries, building interstate partnerships and reaching new audiences, they called on Fire Starter Brands.