tourism

4 Key Elements in a Successful Trade Marketing Plan

4 Key Elements in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

Predictions: 6 Tourism Trends To Watch In 2019

Predictions: 6 Tourism Trends To Watch In 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

Let’s see what’s Trending…

8 Destinations Putting a Cap on Tourist Numbers

8 Destinations Putting a Cap on Tourist Numbers

It is quickly becoming a hot debate as more cities and places are talking about placing limits on the number of tourists that visit each year. While some critics argue that putting a cap on the number of tourists will hurt local economies, others argue that we are quickly destroying natural environments and overcrowding cities. The age old question remains then, what is this balance? For these eight places and cities, the solution is to begin implementing a cap on tourist numbers and from Australia to Spain, only time will tell if this is the way of future travel.

12+ Brilliant Things Hotels Have Done to WOW Guests

12+ Brilliant Things Hotels Have Done to WOW Guests

I’ve spent hundreds of nights in hotels over the last few years and know exactly what to expect during each stay. However, there are hotels in the world that have found fun ways to amaze their guests: some rent goldfish so you don’t have to be alone, some of them have amazingly designed showers, and even let you know they’ve cleaned spots most wouldn’t even think of.

We’ve collected more than a dozen brilliant things hotels have done that are so cool and unusual that their guests decided to share what they saw with other people.

3 Ways to Benefit from Strategic Partnerships

3 Ways to Benefit from Strategic Partnerships

It's no secret, strategic partnerships are the key to helping a small and medium sized business succeed in a saturated marketplace. In my work with destination marketers, attractions, restaurants and hoteliers around the world, I make a point of telling each to work on strengthening their local partnerships. Here's why..