The last trade show or, in some cases, series of back-to-back shows were a whirlwind. You met with dozens of travel planners, tour operators and program coordinators. You’ve probably been working through your list of tour operators to make sure you’re getting back to each on their specific needs because, as you’ve heard a million times, “It’s all about the follow up.”
You might have gotten some business but why aren’t you getting even more business? What do you have to do to actually convert those leads into more group tours, more voucher sales and more visitors taking part in your company’s experience?